빅데이터 분석을 통한 2024 파리올림픽 주요 속성 분석

초록

During the international sports festival of the Olympic Games, people are highly interested in new sports stars and high-level competitions. The purpose of this study was to analyze people’s interest in sports, the emergence of sports stars in the media, and individuals’ overall performance at the Paris 2024 Olympic Games using big data analysis. To achieve these objectives, This study used Textom, a text-mining big data program, to collect data from July 26, 2020, to August 11, 2024, a period of about two weeks from the start of the Paris 2024 Olympic Games. This study used “Paris 2024 Olympics” as a search keyword. A visualization analysis based on the identified words revealed that the most prominent themes during the Paris 2024 Olympics were (a) media, (b) sports stars, (c) host city, and (d) results of the Olympics. From a sociological perspective, the Olympics have the advantage of stimulating patriotism via competition between nations. Simultaneously, from a marketing perspective, the emergence of new sports stars with the help of the media supports the sports industry. The objective results of this study can help stimulate public interest in the Olympics, especially because some individuals believe that popular interest in the Olympics is declining.

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