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초록
We examined the factors influencing the internationalization propagation of Tai Chi and the influence of these factors on the internationalization propagation of Tai Chi by the interaction of different cultural values. Using online survey method, we surveyed Korean, Chinese, and English clubs. Data from the study were analyzed using regression analysis and structural equation modeling. The results are as follows. First, the influencing factors on the internationalization propagation of Tai Chi are experiential value, subjective norm, attitude, oral tradition, and online oral tradition. Second, collectivism and masculinity have little effect on the relationship between subjective norm and attitude. At the same time, based on different cultural backgrounds, there is a marked differencebetween Britain, China and Korea. Third, the experiential values and subjective norms of participants in the Tai Chi region had a positive effect on the attitude, oral and online speech. Fourth, experiential values and subjective norms influence attitude, and there are differences between groups in oral and online oral. In conclusion, Tai Chi will provide new opportunities and challenges for the spread of internationalization of Taegeuk culture in a wide range of countries, it is thought that Tai Chi will establish the internationalization propagation system under the background of cultural differences.
키워드
- 제목
- 태극권 국제화 모형 개발
- 제목 (타언어)
- Development of Internationalization Model on Tai Chi based on Global Diffusion
- 저자
- 장수창; 최준혁; 김철현
- 발행일
- 2020
- 저널명
- 한국체육과학회지
- 권
- 29
- 호
- 1
- 페이지
- 361 ~ 371