베트남 자동차산업의 활성화 전략에 관한 연구: SWOT/AHP 분석기법을 중심으로

초록

Purpose: This study aims to determine the current state of the Vietnamese automobile industry. In particular, it aims to provide valuable information to assist the Vietnamese government in developing its strategy for activating the automobile industry, as well as companies in developing their entry strategy. Research design, data, and methodology: This study uses the combined SWOT/ AHP model. T he A na lytic Hierarchy Process (AHP) is used to quantitatively analyze the SWOT matrix. In order to gather data, documents and reports from the Vietnamese government and international agencies were used to construct a questionnaire. Results: The summary of the research results are as follows. Among the factors contributing to Vietnam’s automobile industry revitalization strategy, “a sta ble macro environment” played a significant role. In addition, among the strong factors, the factors of “adequate manpower at low cost” and “a fa vora ble position to join ASEAN and Asian automobile supply chains,” were found to be very important. Also, among the external environmental opportunity factors, the “deep participation of ATIGA in ASEAN and Asia’s automobile supply chain” and the “potential automobile consumption market” were considered. As a result, the Vietnamese government may consider the above factors when ma king a n a ctiva tion s tra tegy f or t he Vietnamese automobile industry in the future. Implications: The following strategic implications are derived from this study. The SO strategy must be revitalized by creating conditions for imported cars to enter the Vietnamese ma rket, while t he S T stra tegy must be s trengthened by protecting domestic autos. Technology transfer, collaboration with foreign companies, and localization should all be included in the WO strategy. Lastly, the WT strategy requires Vietnamese related agencies to develop binding regulations on imported cars and to quickly improve the rate of localization.

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