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An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
- 이혜은;
- Quan GAO;
- 유세경;
- 정윤경
초록
In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.
키워드
Korean Media Consumption; Korean Wave; K-Culture Products; Social Media
- 제목
- An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
- 제목 (타언어)
- An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
- 저자
- 이혜은; Quan GAO; 유세경; 정윤경
- 발행일
- 2018
- 권
- 6
- 호
- 4
- 페이지
- 179 ~ 189