전기자전거 사용자의 지각된 혜택, 지각된 희생, 지각된 가치 및 지속사용의도의 관계

초록

This study attempted to identify the relationship between perceived benefits, perceived sacrifices, perceived value, and continuous use intention of electric bicycle users to understand consumers' evaluation of electric bicycle continuously and electric bicycle. To this end, 300 electric bicycle users were set as a population, and an online survey was conducted for two months from May to June 2022 through the electric bicycle community, and the results derived using 274 copies as final data are as follows. First, it was found that the perceived benefits of electric bicycle users had a positive effect on the perceived value. Second, it was found that the perceived sacrifice of electric bicycle users had a negative effect on the perceived value. Third, it was found that the perceived value of electric bicycle users had a positive effect on the intention to continue using.

키워드