Evaluating Language Proficiency and Work Efficiency in Digital Remote Environments

초록

In this study, a comparative analysis was conducted between two crowdsourcing-based remote work platforms. In the first phase, 60 marketers (30 working exclusively on each platform) were surveyed using the “RemoteWork Self-Efficacy” questionnaire. The results revealed that in three key areas: goal setting, prioritizing tasks,and sending documents via email, marketers from one platform scored higher on average than those from theother, with statistically significant differences. In the second phase, the lexical density, lexical sophistication,and type-token ratio of press releases written by marketers from both platforms were analyzed. This comparisonshowed that the press releases from one group scored higher in these lexical indicators with statisticallysignificant differences.

키워드